We wanted to share the journey that led to this difficult decision. Running Florence & Mae has been both rewarding and challenging. Over the past few years, we've faced several business realities that have made continuing impossible: unsuccessful partnerships, inventory management challenges, and diminishing returns despite our best efforts.

We're currently in the process of clearing our remaining inventory. To help us during this transition, we're offering significant discounts on all our collections.

The rising cost of living in Australia has also impacted our ability to sustain the boutique, affecting both our operational costs and our customers' spending power.

This was an incredibly difficult decision for us. We're grateful to you, our wonderful community, for your support throughout this journey and hope you understand our situation.

With appreciation,
❤️ Florence & Mae ❤️